Product Offerings

MESSAGE TESTING

Test single messages, groups of messages, identify the most compelling messages and dynamically build the optimal story flow

CONCEPT TESTING

Understand which visuals and headlines work together, obtain where the respondents eye-track to first and the emotions drawn from the concepts

COMMUNICATION MATERIALS TESTING

Give customers a reason to do business with you by making sure the sales aid is clear, effective in communicating the intended messages, easily usable and satisfy needs of a successful call

About Mr. App

Mr. App (Market Research Application) is a web-based research application for market research to enhance capabilities to identify trends and market information in the most efficient manner

Use Technology

Application base research will enhance insights and allow for a more user-friendly interface which is both attractive and interactive

Customizable

Design structured research while allowing for dynamic changes on the flow

Data Driven

Real-time analytics are run in the background and automatically populate a database, making data collection and analysis much more rapid and efficient

Features

Message Testing

Message Review

In-depth review of each message in a bucket and capture the most motivating/compelling messages

Top Messages

Among the most compelling messages, identify the top most preferred messages

Story Flow

Drag and drop exercise to create the optimal story flow

Story-Flow Metrics

Slider scales to score on specific metrics for the story created – allows to record responses immediately

Concept Testing

Flash Excercise

Each concept is shown and quickly removed and then evaluated for stopping power and/or ability to create interest

Concept Mark Up

Dynamically mark-up / draw on concepts and allow for viewers to view them live

Emotive Cues

Select from emotive word list to understand emotions drawn from the concepts

H2H Assesment

View the various concepts together for a head-to-head allocation to identify a winning concept

Communications Material

Sales Call

Showing each page in a predetermined order as a sales rep would present to a physician (like flipping through a book)

Sales Aid Sequencing

Flexibility in page ordering and ability to add/remove pages as needed

Sales Aid Flow

Drag and drop exercise to create the optimal flow of the sales material

Sales Aid Flow Metrics

Slider scales to score on specific metrics for the flow created – allows to record responses immediately

Research Setting Utilization

In-Person Interviews

Mr. App allows people in the back room to view the screen respondents are looking at and in turn how they are marking up the material. It also allows for simultaneous viewing in the backroom of a dynamic story flow creation through drag and drop exercise. Changes to the stimuli and research design can be made on the fly based on feedback from the backroom

Telephone Interviews

Mr. App allows viewers to watch online – so that when the respondent is talking, people listening in can see where he/she is focusing on and can email the moderator with any follow up questions. It also makes the phone interview experience more engaging for respondents since they are able to see the stimuli in an organized and structured fashion on a user-friendly interface

Login Information

Admin Link

Research study management & creation

Click Here

Respondent Link

Password initiated pre-programmed research

Click Here

Get in touch

Mr. App

450 Seventh Avenue, New York, NY

(267) 242-5895